Marketing for speciality tea
In addition to hosting tea workshops and seminars, I provide customised product and brand consulting services for the tea industry that address customer experience in the dynamic speciality tea sector (with a particular focus on the DACH region and Europe).
Over the past few decades, the specialty tea market has transformed significantly. Tea varieties from China, Japan, Korea, Taiwan, India and other regions – once reserved for connoisseurs – now attract attention even among tea novices. However, this evolution presents new challenges for tea producers, traders, and points-of-sale: How can we effectively convey the necessary tea knowledge to foster genuine appreciation? How do we translate tea as a product for a new generation of tea drinkers who are still discovering its place in their daily lives? And how can we engage diverse audiences in the enjoyment of fine teas through innovative concepts?
In addressing these challenges, I provide practical solutions that empower tea producers, traders, and points-of-sale. Whether it’s imparting tea knowledge, translating tea for a new generation, or captivating diverse audiences in the appreciation and enjoyment of fine teas, my consulting services offer actionable strategies.
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Getting customers excited about tea
From product descriptions to mandatory information, and from product photography to or your own video production: With my extensive experience in the advertising and communications industry, I am here to assist you, alongside partners from my creative network. Together, we support you in professionally showcasing your tea with product storytelling – whether for your e-commerce tea store or your brick-and-mortar shop.
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How to host tea seminars at your own venue
If you wish to host tea workshops at your tea house or specialty tea shop but are still unsure about the best way to implement this endeavor, I am here to assist you. Whether it’s Amsterdam, Hamburg, Berlin, or Zurich, I am happy to conduct my tea workshops either on your behalf or directly at your location – across Europe, East Asia, and beyond. In addition to conducting seminar events, I assist you in the content conceptualization and development of your own seminar series. I provide guidance not only on the structure and execution but also on aspects of marketing and sales.
Send an inquiry or arrange a non-binding consultation appointment
